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Nike, Stink Studios

Concepting for Nike's first-ever digital celebration of Air Max Day Worldwide.

  • Concepts
  • UX Design
  • UI Motion
  • Visual Design
  • Prototyping

Nike's annual Air Max Day event was not possible in 2021 due to the COVID-19 pandemic.

To keep the fan's excitement and momentum intact, Nike needed a virtual online rendition of the celebration.

Nike selected Stink Studios as their partner for the initiative, and Stink Studios engaged Jae Yoon Studio to design concepts, UX wireframes and high-fidelity prototypes.

Applying art direction

Once the UX blueprints were finished, we worked together with Nike Art Director, Laurence Jaccottet, to help visually bring the excitement and spirit of Air Max Day celebration, elevating the user experience to new heights.

Together, we worked to bring the essence of the event to life and create an engaging digital experience for Nike Air Max fans.

“Beyond being incredibly talented, Jae is incredibly smart and thoughtful when it comes to cracking creative problems. He was an absolute pleasure to work with, and I look forward to partnering with him in the future!”

Alex Sturtevant
Head of New Business, Stink Studios

“Jae is a prolific designer, with a Swiss army set of tools under his belt. He approaches any challenge strategically, coming at the problem from both a UX and visual design perspective, and will go the extra mile (whether to put things in motion comps, or create additional screens) to make sure stakeholders have full understanding of the solution. He's a confident and engaging presenter, and would be a valuable addition to any team.”

Erica Kung
Managing Director, Stink Studios

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