We collaborated with BBH New York to develop a fan engagement experience concept for the Boston Celtics, which included branding, UX/UI design, and video templates. The concept was designed to engage fans with the Celtics community, encouraging them to become more dedicated supporters beyond casual fandom.

The goal of this project was to provide the Celtics with a tool for marketing and fan engagement.

Jae Yoon Studio was tasked with designing all of the identity and screens, which were presented to leadership at the Boston Celtics.