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Preserving R+Co's exciting brand and personality while optimizing for conversion.

  • Visual Design
  • Design System
  • UI Motion
  • Prototyping

R+Co is a New York-based hair care brand known for its innovative, high-quality products and vibrant, edgy brand image.

The challenge they faced was to redesign the R+Co website while preserving its unique identity, all while improving user experience and maximizing conversions.

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