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(RED) is a global non-profit organization that partners with iconic brands and companies to raise awareness and money for the fight against AIDS in Africa.
Their challenge was to redesign their website to better communicate their purpose, showcase their partnerships, and increase engagement and donations from their online audience.
To bring out the most impact from the website, we focused on achieving a delicate but dynamic balance between product imagery, color schemes, messaging, and a user-friendly interface.
The project included the delivery of a design system that provided guidance on using various design elements appropriately, ensuring the website's art direction and impact remain consistent with any future development.