Submit Inquiry

Please expect 24 hours for inquiry response.

Sent! We'll be in touch soon.

W Hotels

Transforming the W Hotel website to exude its vibrant energy.

  • Visual Design
  • Design System
  • UI Motion
  • Prototyping

W Hotels is a luxury hotel brand with a reputation for hosting fun-filled events and offering exceptional guest experiences.

Their challenge was to revamp their website with a focus on their celebratory culture to attract a younger and a more diverse audience.

For the first design review round, we presented a range of options for the team at W Hotels to feedback on.

While ensuring ease-of-use was fundamental, we also aimed to visually capture the vibrant energy of W Hotels.

Option 1
Option 2
Option 3

We received positive feedback from the W Hotels team regarding option 2, so we used it as a starting foundation to expand the design system across all the website screens.

In keeping with our standard practice, we delivered a design system with templates and components upon concluding our collaboration, empowering them to maintain consistency while scaling their website as their business grew.

Next Case Study