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W Hotels is a luxury hotel brand with a reputation for hosting fun-filled events and offering exceptional guest experiences.
Their challenge was to revamp their website with a focus on their celebratory culture to attract a younger and a more diverse audience.
For the first design review round, we presented a range of options for the team at W Hotels to feedback on.
While ensuring ease-of-use was fundamental, we also aimed to visually capture the vibrant energy of W Hotels.
We received positive feedback from the W Hotels team regarding option 2, so we used it as a starting foundation to expand the design system across all the website screens.
In keeping with our standard practice, we delivered a design system with templates and components upon concluding our collaboration, empowering them to maintain consistency while scaling their website as their business grew.